The ATA FLASH memory card (ATA = AT Bus Attachment) was first developed for industrial use because of the extreme compatibility problems among the FLASH variants of the linear PC Cards (after all, every new memory chip required new programming algorithms, and special FLASH file systems were required).< BR > For the first time, a controller was integrated on a memory card to handle the entire memory management. Since the size of this card is based on the PC Card standard, it is too large for most consumer applications and is therefore hardly used in such products any more today.